Entertainment and services sound all well and good, but the only thing that will really speak to Japanese consumers are games targeted towards their specific tastes. Is Microsoft ready to address those needs? "Actually, we'd like to work in tandem with Japanese developers to produce exclusive Xbox One titles for the Japan market," said Spencer.
"I think we'll be announcing these titles once the Xbox One release date draws closer. Blue Dragon and Lost Odyssey on the Xbox 360 were wonderful experiences, and I'm looking forward to forming partnerships with new developers for this system as well. I feel it's going well, that we'll be able to respond to the 'love' Japan games fans have for Xbox One."