Microsoft Plans Big Transmedia Push For New and Existing IPs Across Many Platforms and Channels
http://www.dualshockers.com/2013/10/07/microsoft-plans-big-transmedia-push-for-new-and-existing-ips-across-many-platforms-and-channels/- Participate in driving and crafting narrative, franchise, and transmedia strategy, planning, design and implementation for both existing and new IP.
- Ensure the quality of stories, character development, world building and other narrative features on all assigned projects.
- Assign staff writers and designers to appropriate projects. Find and hire new talent as needed for the success of projects.
- Partner closely with narrative designers and production release managers to see that production and distribution are achieved.
- Participate in pitch kit creation.
- Manage franchise and transmedia schedules.
- Liaison with and pitch to internal and external partners, including executives, producers, developers, incubation teams, and talent.
- Co-develop and manage story bibles.
- Own IP continuity.
- Develop new IP.
- Perform extensive developmental editing, from concept through release.
- Mitigate early-stage legal, geopolitical, and ratings boards issues.
- Liaison with Marketing, PR, Trustworthy Computing and other necessary departments to ensure that projects are positioned properly and meet necessary clearances.
- Work with nascent technologies to develop new ways of telling stories in the twenty-first century.

